After scooping his title as the 'hottest MC in the game' for the year of 2012, this year rappers should know better than to take his reticence for weakness.
Come to think of it, Kendrick has been relatively quiet as of late. The trio competes for supremacy, though Kendrick says it a little more explicitly, naming the names of all his contemporary competitors, then declaring confidently: 'Tryna make sure your core fans never heard of you.' This goes for Big Sean too.
And just like that, after releasing a song with Naya Rivera ( 'My new girl is on Glee and shit.'), Big Sean goes ahead and drops a seven-and-a-half minute 'straight-rap' track with two of rap's most venerable- Kendrick Lamar and Jay Electronica.